15+ years driving digital channel transformation across Saudi Arabia's fintech and banking landscape — where UX precision meets scalable delivery excellence.
I am a Channels Delivery Manager based in Riyadh, specializing in fintech and digital platform delivery. With over 15 years of experience at Ejada, I've led end-to-end delivery of complex web and mobile solutions across banking, payments, and enterprise ecosystems in Saudi Arabia.
My journey started in customer support at Orange Jordan, evolved through quality leadership at STC, transitioned into senior UX strategy, and culminated in managing large-scale digital delivery programs. This diverse path gives me a rare ability to bridge business vision, technology, and user experience into products that truly perform.
I believe exceptional digital products aren't just built — they are designed with purpose, delivered with precision, and scaled with lasting impact.
Delivered a high-performance fintech mobile wallet with seamless UX and advanced payment functionalities across Saudi Arabia.
Delivered integrated mobile and web channels for comprehensive financial management for SMEs, freelancers, and individuals.
Redesigned the corporate banking digital platform, improving usability, client workflows, and overall satisfaction metrics.
Delivered mobile-first banking apps and field sales mobility platforms, streamlining operations and driving digital adoption.
Enhanced the online money transfer channel with a secure, user-friendly platform aligned with Saudi regulatory standards.
Implemented SADAD payment integrations, e-loan forms, and corporate portals across multiple tier-1 Saudi and regional banks.
Let's discuss how we can build impactful digital platforms, drive innovation, and create the next generation of fintech and banking experiences together.